The United States is the biggest civilian market worldwide.
HK's engagement with the civilian market is smaller, but no less important. Marines (worth $23.6 million), replace firearms for the military (worth $4.5 million) over the course of the next five years, and deliver submachine guns (of unknown value as the estimated costs are blackened out in the document).
government contract shows that HK will provide new rifles for the U.S. The German company already profits greatly from military deals with the U.S. Heckler & Koch benefited from all the publicity it received when it was leaked that Osama bin Laden was killed with a HK 416 rifle. The 506 homicides that occurred in Chicago in 2012 might be considered a local problem, but gun manufacturing is a global business. HKs might not serve the secondary market immediately, but guns travel fast on the streets. Being a premium brand also means taking pride in producing a sustainable product that can outlive generations. HK stands for a premium brand, the high-end segment of an industry that, faced with the challenges of a shrinking market, needs the American consumer – from the collector and sports shooter to the straw buyer – to survive. A Heckler & Koch, or HK as it is more commonly known in the United States, is certainly not your average "Saturday Night Special" that sells on Chicago's streets for as little as $150.
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